Blog

Quick guides, musings and opinions on B2B marketing. Find straightforward information on data acquisition, lead nurturing, email campaigns and more.

The Return of the In-Person Event, Part Two

In Part One of this post, we looked at why B2B companies are rediscovering their love for in-person events. In this part, we ask where that leaves webinars and consider how to make your boutique in-person event shine. What now for webinars? Let’s get one thing clear: webinars aren’t going away soon. Yes, in-person events Read more…

The Return of the In-Person Event, Part One

The live, in-person event is regaining its popularity. In this two-part post, we look at its advantages and how B2B companies can run one successfully. Any B2B marketer is entitled to read our title and say, “Just hang on a second. The return of in-person events? When exactly did they go away? Did I miss Read more…

Digital Works: B2B Email Marketing Trends to Take into 2019

Welcome to the first instalment of Digital Works with CEC Marketing. 2018 is drawing to a close and whilst, for many marketeers, it will be remembered forever as the year of GDPR, there are a number of fascinating trends that have emerged in the digital marketing sphere that I wanted to share with you.   Read more…

A marriage on the rocks? How sales and marketing can get along better.

Our two-part post looks at the uneasy marriage between sales and marketing and asks ‘How they can get along better?’ Sales and marketing. You’d think it would be a match made in heaven. After all, ultimately don’t they share the same goals? Don’t both of them exist for company growth and profitability? Yet in many Read more…

The marketing challenges for IT resellers, Part Two

In Part One of this article, we looked at two key marketing problems for IT resellers: keeping on top of the technology and finding the right marketing/sales staff. In Part Two, we look at two more current marketing challenges. A change of audience Marketing analysts Forrester consider that the way IT is purchased is bringing Read more…

The marketing challenges for IT Value-Added Resellers

The landscape is changing for Value-Added Resellers (VARs) in the IT sector. In our two quick-read articles, we look at the difficulties this is creating for their marketing teams. Let’s jump right in with two key challenges for the IT VARs marketers. Keeping up with the technology It’s a given that technology is changing at Read more…

Is your tech jargon costing you customers? Part Two

tech marketing

In Part One, we argued that when marketing their products, tech companies should resist the tendency to over-describe them, and be careful about using technical jargon. In this part, we look at whether this still applies to B2B. Do B2B buyers need a different diet? A little while ago, we published our 5 minute introduction Read more…

Is your tech jargon costing you customers?

tech marketing

You want to tell customers about your product’s technical details. But do they want to hear it? In this two-part post, we ask whether your tech jargon is costing you money. Tech marketing — a lesson from Apple Remember the Apple iPod ‘dancing silhouette’ ads from the early noughties? We know that seems unconnected with Read more…

Capture. Engage. Convert. It’s how we find your next customers.

With over 20 years of industry experience, CEC Marketing specialise in meeting the needs of IT and technology companies. Living up to the CEC name, we capture new B2B leads, engage them, and help you convert existing prospects into sales.

CEC’s success has been built on putting quality first. Our clients keep returning because they know we deliver high quality work that leads to real results. We take the time to understand our clients’ businesses, adapting our services to provide a package that works for them.

New customers are your business’s future. CEC are the experts in finding them, quickly and cost-effectively.