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Quick guides, musings and opinions on B2B marketing. Find straightforward information on data acquisition, lead nurturing, email campaigns and more.

Can’t afford to outsource your marketing? Try our consultancy instead.

marketing consultancy

For smaller enterprises that need cost-effective input to their marketing, a consultancy service could be the answer. This two-part post looks at what consultancies can offer, and our own service in particular. In the UK, many smaller companies are now outsourcing their marketing to agencies. As we’ve argued before, that’s a logical, cost-effective way of Read more…

2018: the year to put thought leadership into your marketing — Part Two.

Part One of this post looked at the trends in content marketing. In 2018,  companies should be doing less sales-pitch based content and more thought leadership. In Part Two, we look at how to achieve that. What do decision-makers want from their business-related content? The conclusions from surveys shouldn’t come as a surprise: most are Read more…

2018: the year to put thought leadership into your marketing.

No B2B business can afford to neglect its content marketing. But in 2018, it’s got to be the right sort of content. In this two-part post, we look at the rising importance of thought leadership in marketing, and what it can do for your business. Long live King Content With the winter holidays behind us, Read more…

Why B2B companies need to understand demand generation — Part Two

ead generation and demand generation

In Part One of this post, we looked at the distinction between two closely related marketing ideas: demand generation and lead generation. In this post, we look at why companies should care about the difference. Why demand gen vs lead gen matters For B2B companies, the distinction between demand and lead generation is not just Read more…

Why B2B companies need to understand demand generation

lead and demand generation

Demand generation is similar, but not identical, to lead generation. Let’s look at the difference, and why companies looking to grow need to understand it. Marketing is awash with jargon, mainly of interest to — let’s face it — other marketers. So if your eyes glaze at the idea of unpicking two closely related marketing Read more…

The marketing challenges for tech companies – part two

 In the first part of this post, we argued that tech companies — and specifically B2B tech companies — faced some specific challenges in marketing themselves. Here we continue on that theme, with three more marketing issues that technology businesses must address. Understanding their prospects Nurturing, as we’ve often discussed before, is so vital for Read more…

The marketing challenges for tech companies

The rise of the tech company is relentless. The annual BrandZ survey showed that in 2017, tech companies occupying 37 of the top 100 most valuable global brands. Google, Apple and Microsoft occupy the three top spots. The potential rewards for tech companies are unprecedented. Predictably, so are the difficulties. Tech companies that are looking Read more…

Sharpen up your marketing in Q4 — part two

In part one of this post, we looked at why Q4 represents a challenge for many marketers, and why B2C tactics for tackling Q4 probably won’t help. We also suggested one possible Q4 tactic. Now let’s look at some more ideas… In Q4, try outsourcing your content writing. In part one, we suggested Q4 might Read more…

Sharpen up your marketing for Q4

The last quarter of the business year is almost upon us. Here are some ideas to sharpen up your marketing efforts during this critical period. For marketing teams, October to December can be particularly difficult time. It’s not the short days and miserable weather — though those don’t help — but rather three distinct challenges Read more…

Converting webinar attendees into appointments

In our last blog post, we looked at the whys and hows of nurturing your webinar attendees. This time, we’ll follow that through to getting that vital sales team appointment. Let’s quickly recap from Part One. You’re already well on your way to converting attendees into appointments if you’ve achieved the following: presented a webinar Read more…

Capture. Engage. Convert. It’s how we find your next customers.

With over 20 years of industry experience, CEC Marketing specialise in meeting the needs of IT and technology companies. Living up to the CEC name, we capture new B2B leads, engage them, and help you convert existing prospects into sales.

CEC’s success has been built on putting quality first. Our clients keep returning because they know we deliver high quality work that leads to real results. We take the time to understand our clients’ businesses, adapting our services to provide a package that works for them.

New customers are your business’s future. CEC are the experts in finding them, quickly and cost-effectively.