Data Services

Growing your business – really growing it - starts with using the right data. CEC Marketing provide a full range of data services for B2B companies, including providing the best available data lists, validating your existing databases and profiling your next potential customers.

Data sourcing

Get premium-quality data lists of prospective clients matched to your needs, and watch your business grow.

There are hundreds of companies offering data lists for business. Unfortunately, not all lists are created equal, and many businesses end up purchasing low-quality, out-of-date data that is not suited to their needs.

CEC Marketing provide clean, recently-validated lists that are tailored to your requirements. Simply tell us about your business and the clients you’re trying to reach, and we’ll find you the contacts.

We specialise in data acquisition for the tech industry. But whatever your industry, our data-sourcing service is an efficient, cost-effective way of getting new contacts.

What we do for you:

  • Grow your business fast with targeted lists
  • Lists segmented by region, turnover, industry, job title, etc
  • Tech industry specialists
  • Avoid the expense of poor quality lists

Data validation

It’s estimated that data lists decay by 30% a year. Our data-validation service saves your team hours of wasted effort and improves your marketing ROI.

Your client and prospect databases are vital business assets. They’re the foundation that your sales are built on. But databases quickly go out-of-date – in fact, research estimates that they can decay by 30% a year.

There’s no question that an inaccurate database will eat into your profits. Out-of-date prospect (or client) information means misdirected marketing campaigns and poor levels of uptake, dramatically lowering your ROI.

Our data-validation service is a straightforward, economical solution. We use telephone verification to cleanse your database of inaccuracies, replacing it with current names and contact details. Think of it as an investment in your company’s future, giving your sales/marketing team the best tools to work with.

What we do for you:

  • Improve sales and marketing ROI
  • Maintain (and improve) a vital business asset
  • Avoid making unwanted enquiries - protect your company’s reputation

Profiling

Drive growth and explore new markets by understanding your potential clients.

What really motivates your customers and prospects? What are their pain points – those pressing problems that you could solve for them? What helps move them towards a buy decision? Knowing the answers to these questions can unlock new growth and markets for your company.

Our profiling service gives you key insights into buyer behaviour, helping you strategically plan your marketing campaigns and win more business. Focusing on the decision-makers and influencers, we get to know an organisation’s needs, its chain of command, the existing supplier relationships and contractual status. By obtaining this business intelligence, we extract the gold hidden within your contact database.

Many businesses now see profiling as a key process on which to build a marketing-based growth strategy.

What we do for you:

  • Understand your clients for greater profitability
  • Plan more strategically and with greater insight
  • Reduce the risk in exploring new markets

Capture. Engage. Convert. It’s how we find your next customers.

High-quality data on the people you are targeting is the most important part of lead generation.

We know that sales and marketing teams need to have access to high-quality and up-to-date data to run effective sales and marketing activities. Our strength is in working with companies in the technology sector to ensure that their people data is fit for purpose — so that you can focus on running your business, rather than on the complex and time-consuming issues of data management.

Our job is to make sure you don’t have to guess who your key accounts should be or who your sales teams think are your best opportunities. Your data can tell you all you need to know.