B2B Demand Generation That Drives Real Pipeline Growth

We help enterprise tech companies grow pipeline through demand generation and event marketing

What we do

Demand Gen

Delivering sales-ready leads straight to your team—no chasing, just closing.

Inbound & Content

Capture leads at their peak interest with content that converts.

Events Services

End-to-end event management—planned, perfected, and stress-free.

Trusted. Innovative. Dynamic.

We are demand generation experts

We are a global team that is disrupting the B2B lead generation space, as the go-to partner for some of the world’s largest IT and tech companies. With a combined experience of 40+ years, we have the knowledge needed to help you excel today, but also the skills needed to thrive in the future.

Meet the Team

Christine Cockerton

Co-CEO & Founder

Over her 20+ years marketing and lead generation career, Christine has worked with a diverse range of organisations, from small & medium sized businesses to large, high-profile corporations. Christine has fulfilled a lifelong ambition when she set up CEC Marketing, the business is very much built around her ethos of always delivering world class lead generation service and results.

Ben Cockerton

Co-CEO

Ben’s expertise lies in managing all aspects of the data, and running the email marketing side of the business. He designs and executes the sharp, eye-catching email marketing campaigns that our clients find instrumental in building their lead pipeline.

Dominic Verrall

Director of Data & Analytics

Dom started his career at CEC in the summer of 2016, with a marketing internship, and has continued in the role since taking on a full-time position in January 2018. With a strong background in data, research and analytics, Dom uses these skills to deliver successful marketing campaigns in the UK, US and across EMEA.

Tom Silcox

Head of Content

Tom's background in STEM allows him to bring his analytical skills and incredible attention to detail to create beautiful content for the business that gets quality results.

Tristan Pilkington

Junior Business Development Executive

Tristan has a passion for building strong client relationships and identifying new growth opportunities. They support the business development team by researching markets, engaging with prospects, and helping turn ideas into results.

Rocky and MJ

Chief Happiness Officers

Rocky and MJ are CECs Chief Happiness Officers and responsible for mental coaching. Rocky also fulfils the role of Chief Security Officer.

Charlotte Clegg

Digital Marketing Assistant

Charlotte has joined the CEC team after achieving a first-class degree in Marketing. Now she is applying her expertise and continuing to learn and develop alongside the team.

Testimonials

CEC have been an integral part of our lead generation since 2017 and have managed to understand the type of lead we are looking for and the quality of lead we expect. I have also been impressed with CEC's knowledge of the IT industry, and this makes it quicker to get campaigns up and running.

Matt SinclairGlobal Partner Profitability Manager

Natascha KenyonHead of Marketing

CEC Marketing produce exactly the type of demand generation campaigns I need with little fuss, on time and to budget. We have used Christine and her team a few times for lead generation and event attendance and they have always delivered excellent quality leads within our criteria.

Nigel HawthornEMEA Marketing Director

FAQS

Answers to our most commonly asked B2B demand generation questions. Can’t see yours? Ask us below.

What is B2B demand generation?

B2B demand generation is the process of building awareness and generating interest through targeted marketing campaigns that help businesses attract qualified leads and grow pipeline.

How do B2B tech companies generate qualified leads?

B2B tech companies generate qualified leads through demand generation, content marketing, webinars, events, and targeted campaigns designed to engage decision-makers.

How can webinars and in-person events help grow pipeline?

Webinars and in-person events help businesses connect with decision-makers, generate qualified leads, build relationships, and create new pipeline opportunities through meaningful engagement.

What makes a successful event marketing campaign?

Successful event marketing combines targeted audience recruitment, strong promotion, engaging content, and post-event follow-up to maximise attendance and lead generation.

What does a B2B demand generation agency do?

A B2B demand generation agency helps businesses generate leads, increase brand awareness, and drive pipeline growth through targeted marketing campaigns and audience engagement strategies.

Why is demand generation important for technology companies?

Demand generation helps technology companies build visibility, engage the right audience, generate qualified leads, and support long sales cycles with consistent pipeline growth.